Rugged Riders, LLC respects your privacy. Rugged Riders and its affiliates ("Rugged Riders" or the "Company") offer mapping, GPS navigation, and community based services to users of www.ruggedriders.com (the "Website") and/or users of Rugged Riders's applications (the "Application") (collectively referred to as the "Services"). When you use our services, you're trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.
This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, and delete your information. This Privacy Policy covers:
To use our Services you must be 16 years of age or older. If you are under 16, you may not download or use the Services.
In this Privacy Policy, the term "personal information" means information that you provide to us that personally identifies you, such as your name, email address or billing information, and, in certain circumstances, your location and route information or other data which can be reasonably linked to such information by Rugged Riders.
Contact Rugged Riders - Privacy Concerns Reports
If you have any questions about this Privacy Policy, or if you believe that your privacy has been compromised in the course of using the Services, please contact Rugged Riders at: appsupport@ruggedriders.com.
User Accounts & Accessing the Services
Please note that when you use our Services, Rugged Riders will set up an account (the "Account" or "Rugged Riders Account"). Rugged Riders will collect and use your information, including meta-data (as described below), in accordance with this Privacy Policy. This is the case whether or not you choose to actively register your Account, for example, by adding your email address or logging in with your Google Account. Rugged Riders may allow you to use the Services whether or not you choose to register your Account. If you choose to use the Rugged Riders Services without registering your account. If you do so:
Note that in order to access certain features of the Services (for example map editing, ranking, adding POI) you will need to register your account.
If you do register your Account:
Rugged Riders may also establish and require from time to time additional or different means of identification and authentication for logging in and accessing the Services or for accessing certain features or designated sections of the Services.
Your login details are your responsibility. You are fully accountable for any use or misuse of your Account and personal details as a result of conveying your login details to someone else. You must maintain your login details in absolute confidentiality and avoid disclosing them to others. If you set a password, make sure that you change your password frequently and at least once every six months.
Information that is being collected
We want you to understand the types of information we collect as you use our services.
Rugged Riders collects information to provide better services to all its users - from figuring out stuff like what's the best route, to more complex things like monitoring hazards, and showing you relevant ads while using Rugged Riders. The information Rugged Riders collects, and how that information is used, depends on how you choose to use our services and how you manage your privacy controls.
Information you create or provide to us:
You may also provide additional information that will be used to personalize the Services and enhance your experience with the Services. For example, if you provide us with your "home" and "work" information, we may provide you with what we think is the preferred route between those locations.
Information we collect as you use our services:
We collect information about your activity in the Services, which we use to provide you with the Services of Rugged Riders, including features which are meant to personalize your experience. This includes things like finding you the preferred route and proposing favorites or destinations commonly traveled by you to streamline your search and travel. The activity information we collect may include:
Meta-data (information about your device, browser and app use):
Rugged Riders collects information about the use of the Services and information from the device you have Rugged Riders installed on or the browser from which you use our Services. For example:
Information we collect about you from our partners:
We work with ad partners, including advertisers on our platform in order to show you more relevant and useful ads based on your Rugged Riders activity and information associated with your device's identifier (i.e, Advertising identifiers or similar technologies) shared with us by our ad partners.
We may also receive aggregated, non-personally identifiable information and analysis from third-party measurement services which help us understand how our users interact with our ads. We may also receive information from third party services about how Rugged Riders's own marketing efforts performed on third party sites or platforms.
We may use various technologies to collect and store information, including cookies, Advertising ID available on Android mobile devices or similar technologies, local storage, browser web storage, application data caches, databases, and server logs.
Why Rugged Riders collects data
Rugged Riders may use information collected from or provided by you for the following purposes:
Provide our services
We use your information to deliver our services. For example:
Maintain & improve our services
We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues you report to us. And we use your information to improve the service or to develop new features or services. For example, Rugged Riders may use your route information to improve the accuracy of its mapping and navigation data.
Provide personalized services, including content and ads
We use the information we collect to operate the Services and to customize your experience with the Services. For example, Rugged Riders may use your "home" and "work" and other "favorites" information (if you choose to provide such information) or route history to offer routes based on how you've chosen to travel between favorite destinations in the past. Based on your activity and settings on the Services we may also suggest to you drive predictions, common destinations, and personalize your ETA.
We may also use the information to provide you with support and handle requests and complaints.
Depending on your settings, we may also show you personalized ads based on your interests and activity. For more information see section titled 'Advertising campaigns' under this Privacy Policy.
Measure performance
We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your usage of the Services to do things like optimize product design. We also use the data we collected about the ads you view or interact with (e.g. click on) to help advertisers understand the performance of their ad campaigns and to provide them with aggregated reports. We may also use data to measure the usability and effectiveness of Rugged Riders's own marketing efforts on third party sites or platforms.
Communicate with you
We also use your information to send you updates, notices, announcements, users' requests and additional information related to the Services (including through push notifications, email address and SMS).
We may also use your information to conduct surveys and questionnaires; and if you contact Rugged Riders we may keep a record of your request in order to help solve any issues you might be facing.
Subject to your prior indication of consent (to the extent required under applicable law), we may also use the email address that you provided to send you promotional and/or marketing materials. At any time you may choose not to receive such materials by clicking on the "Unsubscribe" link in the email messages that we may send to you. In any case, Rugged Riders will not share your contact details with any advertiser, unless explicitly permitted or required by law.
To protect Rugged Riders, our users, the public and for Legal reasons
We may also use and process your information and content, using different technologies to the following purposes:
Sharing your information
Personal information that you share
The Services are based on a community of users publicly sharing information with Rugged Riders and with other members of that community.
In particular, users may choose to share personal information such as name, age, gender, picture, their location information, reports and other files. This information may be shared either directly to the Services and to all users, such as in the case of hazard reports, or just to your friends on Rugged Riders. This information may also be shared via third party services (such as social networks) which interact with the Services upon such users' choice.
You can decide whether or not to upload content to the Services. However any content that you choose to share and submit for posting is neither private nor confidential and you should expect that it may be made public and known to others. Information you choose to upload will be posted along with your user name and other information including personal information you attached to your publicly available user profile. For example, your reports (map and road updates, trail and road accidents, etc.) will be posted on the Rugged Riders map along with your username. You should note that certain road incidents you report may include your driving path within the vicinity of those incidents. Therefore, you must exercise caution and common sense when submitting information.
In any event, your email address will not be visible to others through any reports or user posts that you share or upload.
If you choose to either record your own voice onto the Service, or to use the voice command features, Rugged Riders will collect the voice information related to such use, including voice files. If, after recording your own voice, you chose to share your voice recordings, other Rugged Riders users and other people will be able to download and use your voice recordings. Once downloaded, Rugged Riders may not have any control over the voice files, so you should only share content that you are comfortable being made public.
We, at Rugged Riders, take great measures to provide you with the best experience you can have while using the Services. However, Rugged Riders has no control over the conduct of any user and disclaims all liability in this regard.
Participating in any user's activities as a result, directly or indirectly, from using Rugged Riders, is entirely at your own risk. Rugged Riders is not a party to any agreement entered into between the users in any circumstances. The user has the sole and ultimate responsibility regarding compliance with all laws, regulations or any other duty.
When Rugged Riders shares your information
Rugged Riders does not sell, rent or lease your personal information to third parties.
Rugged Riders will not share your personal information with others, without your permission, except for the following purposes and to the extent necessary in Rugged Riders's good-faith discretion:
Visibility
Please note that your username and some other information will be visible to others. Note that your username will be included along with any information you submit for posting (such as traffic reports or chat messages). It will therefore be visible to others. Also - your friends on Rugged Riders will see your name & profile photo and any other information you chose to share with them.
Integration with social networks
You may choose to share information between your Rugged Riders account and your social network account. Through this option, you may choose to have personal information and other content about you available from social networks, transmitted and shared through the Services. Similarly, you may choose to have personal information and other content about you available from Rugged Riders, including your location and route information, transmitted to and shared through your social network account.
The social network's use of information made available by Rugged Riders is governed by that social network's privacy policy and controlled by the social network, not by this Privacy Policy or Rugged Riders.
When you make the Services interact with your social network account for the first time, you will be asked by the social network to permit the social network to share your personal information stored on such social network with Rugged Riders. We collect your information from your social network account only in accordance with the permissions granted by you (such as your name, email address, profile picture and other information available via the applicable social network).
You understand and agree that the Services may access, make available and store such information so that it is available on and through your Rugged Riders Account, until your Rugged Riders Account is deleted.
Please note that certain information which you have defined as private on your third party social network accounts may become public to other Rugged Riders Users through the Services once you have allowed the social network to share such information with Rugged Riders.
Integration with other third party services
Rugged Riders may offer you the option to link Rugged Riders to third party services that may be useful to you (like Spotify). Where Rugged Riders detects an integration may be available, Rugged Riders will ask for confirmation to connect the accounts. If you choose to connect the accounts, Rugged Riders will ask for your permission to share data with the third party service. You should only agree to connect accounts if you are comfortable with the third party service receiving the data set out at the time of connecting the accounts and Rugged Riders is not responsible for the third party service's use of data. You can disconnect Rugged Riders and the third party service at any time and Rugged Riders will cease sharing data with that service from the point of disconnection onwards.
Controlling your personal information
You can always review and update certain information by visiting your Account & Login settings (such as your phone, name, photo and more).
If you find that the information associated with your Account is not accurate, complete or updated, then you should make all necessary changes to correct it. Please keep in mind that false, incorrect, or outdated information may prevent you from setting up an Account and impair the ability to provide you with Services.
Privacy controls
There are other ways to control the information Rugged Riders collects whether or not you're signed in to a Rugged Riders Account, including device-level settings: your device may have controls that determine what information we collect. For example, you can modify location settings on your device.
Deleting your information
If you would like us to delete your Account, please use the "Delete Account" function available under the in-app Privacy Setting and on the Rugged Riders website. On receiving such a request, Rugged Riders will use reasonable efforts to delete such information, however please note that information may not be deleted immediately from our back-up systems. We aim to initiate the deletion process immediately after your request. Once we receive your request, your data will no longer be used to personalize your Rugged Riders experience. We then begin a process designed to safely and completely delete the data from our storage systems. This process generally takes around 2 months from the time the deletion request was made.
How Rugged Riders retains data we collect
Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods of time when necessary.
How does Rugged Riders use aggregated information?
Rugged Riders may use anonymous, statistical or aggregated information (including anonymous location information), in a form that does not enable the identification of a specific user, to properly operate the Services, to improve the quality of the Services, to enhance your experience, to create new services and features, including customized services, to change or cancel existing content or service, and for further internal, commercial and statistical purposes (including advertising).
Rugged Riders may also use anonymous, statistical or aggregated information collected on the Services, in a form that does not enable the identification of a specific user, by posting, disseminating, transmitting or otherwise communicating or making available such information to users of the Services, to the Services' providers, partners and any other third party.
Cookies
Rugged Riders may use cookies and similar technologies on the Services. Cookies are packets of information sent by the Website's servers to your web browser and then sent back by the browser each time it accesses the Website's servers.
Rugged Riders may use cookies for various purposes, such as to save you the need to re-enter your username and password each time you log in, to facilitate the use of the Website, to collect statistical information, to verify information, and to customize the Website to your personal preferences and for information security purposes.
Some of the cookies may expire when the session ends and you exit your browser. Other cookies are saved on your computer's hard drive. If you wish to block the Website's cookies, then please use the help button in your browser and follow the necessary instructions. However, bear in mind that disabling cookies may complicate or even prevent your use of the Website, or certain features thereof.
For more information visit our Cookie Policy.
Advertising campaigns
Rugged Riders allows ad campaigns to run on the Services.
The information and advertisements that you see when accessing the Services may be targeted on the basis of your current Rugged Riders activity, such as information about your location and your destination, as well as contextual information based on your current drive session.
Depending on your settings, you may also see ads personalized to you based on:
Please note:
The Services includes an internal messaging system which provides you the ability to send and receive messages to and from other users, and to receive marketing messages from us. You hereby agree that we may use the internal messaging system for the purpose of informing you regarding Rugged Riders and/or third-party products or services that may interest you.
Please note however that other Rugged Riders users are not allowed to use your contact details or our internal messaging account for commercial advertising purposes.
It is clarified that we are not responsible for the content of said advertisements and the products delivered or services rendered thereby by third parties.
Information security
Rugged Riders considers information security to be a top priority. Rugged Riders services are built with strong security features that continuously protect your information. Rugged Riders implements systems, applications and procedures to secure your personal information, to minimize the risk of theft, damage, loss of information, or unauthorized access or use of information. We review our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems. In addition, we restrict access to personal information to Rugged Riders employees, contractors, and agents who need that information in order to process it. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
However, these measures are unable to provide absolute assurance. Therefore, although Rugged Riders takes great efforts to protect your personal information, Rugged Riders cannot guarantee and you cannot reasonably expect that Rugged Riders's databases will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.
Compliance & cooperation with regulators
We regularly review this Privacy Policy and make sure that we process your information in ways that comply with it.
Data Transfers
We store data on servers located around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy.
When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.
Data Subjects' Rights
U.S. State Law Requirements
Some U.S. state privacy laws require specific disclosures. These laws include:
This Privacy Policy is designed to help you understand how Rugged Riders handles your information:
U.S. state privacy laws also provide the right to request information about how Rugged Riders collects, uses, and discloses your information. And they give you the right to access your information, sometimes in portable format, correct your information, and request that Rugged Riders delete that information. Many of these laws also provide the right to opt out of certain forms of profiling and targeted advertising.
In order to access this information you will need a Rugged Riders account with a valid email address to receive any data. If you have questions or requests related to your rights under U.S. state privacy laws, you (or your authorized agent) can also contact Rugged Riders at appsupport@ruggedriders.com
Changes to this Privacy Policy
Rugged Riders may from time to time change the terms of this Privacy Policy. Substantial changes will take effect 30 days after Rugged Riders has posted a:
Other changes will take effect 7 days after their initial posting on the Website. However, if Rugged Riders amends this Privacy Policy to comply with legal requirements, the amendments will become effective immediately upon their initial posting, or as required.
You agree to be bound by any of the changes made in the terms of this Privacy Policy. Continuing to use the Services will indicate your acceptance of the amended terms. If you do not agree with any of the amended terms, you must avoid any further use of the Services.
Last modified: 2/1/2026
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